The agency behind RAA’s mascot has sold its media division to a national player
Adelaide creative agency kwpx has announced the sale of its media division to Atomic 212°, as well as appointing new directors.
Atomic 212°, which has offices in Sydney, Melbourne, Brisbane and Darwin, has been a long-term partner of kwpx and the acquisition will allow the media company to expand into the South Australian and Western Australian markets.
Atomic 212° chairman, Barry O’Brien OAM, said the two agencies have collaborated successfully on several clients in the past.
“So when the opportunity came up to make kwpx’s media arm part of the Atomic 212° family, we jumped at it,” he said.
Natalie Morley, who has worked at kwpx for the past 14 years, will be the inaugural general manager of Atomic 212° Adelaide.
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Kwpx CEO and chair David O’Loughlin said kwpx will continue to offer its core services in advertising and digital communications across SA, NT and WA to shared clients.
“After 10 years of significant growth, I am excited by our new partnership with Atomic 212° that will bring even more power and precision to our shared clients integrated media needs,” O’Loughlin said.
O’Loughlin said the company has also appointed two new executives.
Aaron Lipson has been recruited as the Executive Creative Director to take over from longtime creative Corey Swaffer, who left the company to pursue new opportunities.
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O’Loughlin said Lipson began his career under Peter Withey at KWP! 25 years ago and has since built a career in Melbourne working with clients such as ANZ Bank, Nike, Sportsbet, Tourism Queensland, Tourism WA, Specsavers, Jeep, Australian Open, Melbourne University, Australia Post, John West and Honda.
“Starting as the work experience kid and returning as ECD is a rewarding full circle moment for me,” Lipson said.
“I share the team’s excitement and ambition in creating world- class work, nurturing a vibrant creative culture throughout the whole agency, and elevating our clients’ brands based on their core brand truths.”
O’Loughlin said the company has also hired Georgie Frampton as executive director of the kwpx Fremantle office to work with executive creative directors Bryan Dennis and Dav Tabeshfar.
Frampton began her career in Western Australia before relocating to London, where she spent seven years with global agencies working on brands like Apple Music, Coca-Cola, Skittles and Compare the Market.
“Our ambition to grow into new markets with breakthrough work is even more achievable with quality people like Aaron and Georgie joining the team,” O’Loughlin said.
For more business news check out Business Briefcase. For more executive appointments read Corporate Ladder.
